Q. What type of market research company is CMR?
A. We are specialists in quantitative healthcare marketing research, utilizing both online and direct mail interviewing techniques. Our research activities are conducted in fields that include pharmaceuticals, medical devices, surgical supplies, and animal health.
As a full service company, we offer
• Programming and hosting of online surveys
• Questionnaire development
• Fielding and tabulations
• Medical coding
• Custom analyses and reports
Q. What types of studies do you conduct?
A. Among our most requested studies are
• Testing of promotional concepts and journal ads
• Patient chart studies
• Product switching studies
• Habits and practice studies (ATU,A&U)
• Tracking studies
• MD Detail message recall studies
• Ad claims
• Positioning studies
• Other custom quantitative studies

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