| • |
Attribute
Analysis - Ascertain the
importance of attributes in a
therapeutic class and the extent to
which physicians associate a
particular attribute or benefit with
specific products |
| • |
Correspondence Analysis - A
visual display of the
relationship between sets of
variables (usage, share,
attribute association)
|
| • |
Magnitude Scaling - A
multivariate technique that
measures the importance of
attributes in product selection
-
This technique combines the
optimal aspects of rating and
ranking methods of assessing
stated importance
|
| • |
Need-Gap
Analysis - Identify and evaluate
unmet needs across a therapeutic
class to identify opportunities
which may yield a significant impact
on the market |
| • |
Normalized
Ratings - A multivariate
analytical tool that utilizes a
Chi-square analysis as a predictive
model to generate expected values
based on observed values in a study |
| • |
Perceptual Maps - A
graphical display of how brands
are perceived relative to key
attributes
|
| • |
Quadrant Analysis - A visual
display of the relationship
between mean values of
importance, satisfaction or
performance segmented into four
specific quadrants
|
|
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