| We offer the following types of studies: |
Habits and Practices Studies (ATUs, A&Us, KAPs)
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Determine product awareness, trial and usage, pre- and post-launch |
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Concept and Journal Ad Testing
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Assess reaction to product concepts, advertisements and positioning statements |
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Ad Claim Studies
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Test and verify advertising product claims |
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MD-detailSM
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Evaluate effectiveness of promotional (detailing) campaigns and sales messages for products |
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Patient Chart Reviews/Diary Studies
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Obtain valuable prescribing information from patient records directly from physicians |
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Positioning Studies
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Evaluate perceptions of products and competitors |
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Determine appropriate positioning and promotional strategy for products in light of market changes |
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Custom Studies
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We can customize a quantitative study or combine study types to meet your needs and objectives |
Click on the link below to see a sample of one of our online Physician Questionnaires.
Sample Online Physician Questionnaire
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